UK: Multiple Marketing unveils GBP1m Sunmagic investment

By | 23 April 2013

Sunmagic introduced new flavours in February

Sunmagic introduced new flavours in February

Multiple Marketing has launched a GBP1m (US$1.52m) marketing push behind its Sunmagic fruit juice brand, including a new range of flavours released this year.

The campaign includes a tie-up with London radio station Capital FM's breakfast show that will feature competitions and branded adverts starting next month. “This year’s above and below-the-line marketing initiatives will build on our previous campaigns and help increase consumer awareness of the brand,” a company spokesperson said.

Multiple Marketing also said it plans to reveal details of a new Sunmagic film partnership this summer. 

Sunmagic's latest range of fruit juices, launched in February, include Mango, Passion Fruit, Pomegranate and Pineapple Coconut.

Expert analysis

Juice, Mineral Water & Soft Drink Wholesaling in the UK - Industry Market Research Report

This industry includes wholesalers of carbonated soft drinks, bottled water, dilutables, fruit juices, fruit drinks and smoothies. Companies also wholesale still beverages and functional drinks, as well as sports and energy drinks.

Sectors: Marketing – advertising & promotions, Soft drinks

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UK: Multiple Marketing unveils GBP1m Sunmagic investment

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