RESEARCH: Multi-nationals must tough it out as carbonate market slows
The world's leading soft drink companies are facing an increasingly tough economic environment, according to a new report by leading beverage industry analyst Canadean. The three multi-nationals, who already account for more than three quarters of world carbonates sales are having to face up to slowing growth rates in this category, plus increasing opposition from distributors' own brands and the rising popularity of other soft drinks categories.
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