GERMANY: Mueller-Milch teams up with Coca-Cola Israel - report

By just-drinks.com editorial team | 16 August 2007

Mueller-Milch and Coca-Cola Israel Group have signed a joint venture for the sale of Mueller's products in Bulgaria and Romania, according to reports.

The German family-owned dairy group was cited by the German News Digest yesterday (15 August) as confirming that Coca-Cola Israel, also known as Central Bottling Group, will distribute its products in Bulgaria and Romania.

Coca-Cola Israel currently distributes brands such as Tuborg, Carlsberg, Orangina and Granini in both markets, the news agency said, adding that it plans to add the Mueller-Milch products to its portfolio with a view to begin marketing in 2008.

Romania's dairy products market stands currently at around EUR800m (US$1.077bn) and is estimated to reach EUR1.0bn in the next few years.

Coca-Cola Israel reportedly generates an annual turnover of EUR500m.

No-one was available for comment at Mueller when contacted by just-drinks earlier today.

Sectors: Soft drinks, Water

Companies: Carlsberg