CANADA: MTL Technologies launches new POP refrigerated display

By Company Press Release | 19 June 2000

MTL Technologies Inc., which specialises in the design and manufacturing of commercial doorless refrigerated merchandisers and industrial cooling systems, today is launching its new, technologically innovative product, the "Chameleon".As its name implies, the Chameleon has the ability to take on different shapes and colours. Clients who buy this product acquire a merchandiser that mirrors the "look" of their product. Famous for its fruit juices, Tropicana was the first of MTL Technologies' clients to own a refrigerated merchandiser of this type. "We spent a lot of time looking for a merchandiser that gave customers easy access, and complete product visibility. When we set eyes on the Chameleon, we knew we had finally found exactly what we had been looking for," admitted Tropicana's Pierre Côté, regional sales manager for the Québec region.

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MTL Technologies Inc., which specialises in the design and manufacturing of commercial doorless refrigerated merchandisers and industrial cooling systems, today is launching its new, technologically innovative product, the "Chameleon".As its name implies, the Chameleon has the ability to take on different shapes and colours. Clients who buy this product acquire a merchandiser that mirrors the "look" of their product. Famous for its fruit juices, Tropicana was the first of MTL Technologies' clients to own a refrigerated merchandiser of this type. "We spent a lot of time looking for a merchandiser that gave customers easy access, and complete product visibility. When we set eyes on the Chameleon, we knew we had finally found exactly what we had been looking for," admitted Tropicana's Pierre Côté, regional sales manager for the Québec region.

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