CANADA: MTL Technologies launches new POP refrigerated display
By Company Press Release | 19 June 2000
MTL Technologies Inc., which specialises in the design and manufacturing of commercial doorless refrigerated merchandisers and industrial cooling systems, today is launching its new, technologically innovative product, the "Chameleon".As its name implies, the Chameleon has the ability to take on different shapes and colours. Clients who buy this product acquire a merchandiser that mirrors the "look" of their product. Famous for its fruit juices, Tropicana was the first of MTL Technologies' clients to own a refrigerated merchandiser of this type. "We spent a lot of time looking for a merchandiser that gave customers easy access, and complete product visibility. When we set eyes on the Chameleon, we knew we had finally found exactly what we had been looking for," admitted Tropicana's Pierre Côté, regional sales manager for the Québec region.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
MTL Technologies Inc., which specialises in the design and manufacturing of commercial doorless refrigerated merchandisers and industrial cooling systems, today is launching its new, technologically innovative product, the "Chameleon".As its name implies, the Chameleon has the ability to take on different shapes and colours. Clients who buy this product acquire a merchandiser that mirrors the "look" of their product. Famous for its fruit juices, Tropicana was the first of MTL Technologies' clients to own a refrigerated merchandiser of this type. "We spent a lot of time looking for a merchandiser that gave customers easy access, and complete product visibility. When we set eyes on the Chameleon, we knew we had finally found exactly what we had been looking for," admitted Tropicana's Pierre Côté, regional sales manager for the Québec region.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
FRANCE: Danone could cut DS Waters value - report
In a tough market for the home and office delivery segment of the US water market, Danone may have to cut the value of its subsidiary DS Waters, the UK's Financial Times reported today.
US: FTC raps Tropicana over Healthy Heart claims
Tropicana Products Inc. has reached an agreement with the Federal Trade Commission (FTC) over its 'Healthy Heart' orange juice claims.
FRANCE: Danone exits the beer trade
Groupe Danone is pulling out of the brewing industry.
