Mount Gay will be visible at Cowes through branding and sampling

Mount Gay will be visible at Cowes through branding and sampling

UK distributor First Drinks is to promote Mount Gay rum at this year's Cowes Week sailing regatta on the Isle of Wight.

Running from 31 July to 7 August, Mount Gay will be visible at the event through branding, as well as through sampling and promotions in on-trade outlets, the distributor said today (29 June).

A 'Rum Booth' will also offer consumers an opportunity to sample aged rums or one of a selection of summer cocktails.
 
Kathy Roe, senior brand manager for Mount Gay Rum, said: “This year will see our biggest-ever UK marketing spend on Mount Gay in the UK, which has enabled us to really increase our support of Cowes Week. Mount Gay Rum has forged a strong presence within the global sailing community over the last three centuries and Cowes Week offers us a great opportunity to build on this.”

Mount Gay rum is owned by Remy Cointreau, which has a distribution deal with First Drinks in the UK. First Drinks is the distribution arm of William Grant & Sons.

Mount Gay began sponsoring the Cowes Week sailing regatta in 2006.