UK: Most alcohol packaging responsible - Portman Group

By | 30 August 2013

The Portman Group commissioned an audit of 500 alcoholic drinks

The Portman Group commissioned an audit of 500 alcoholic drinks

Around 90% of UK alcoholic drinks tested for responsible packaging have passed an audit, industry watchdog the Portman Group has revealed. 

The audit, however, highlights “some issues” to be dealt with, the industry body said yesterday (29 August). 

Of a random sample of 500 alcoholic drinks in the UK off-trade, 461 complied with the Portman Group's packaging code of practice. The remainder were identified as “having issues which could potentially put them in breach of the code”, the group said.

“This independent audit has confirmed what we know - that the overwhelming majority of alcohol producers package their products responsibly and are compliant with the code,” Kay Perry, head of regulatory affairs at the Portman Group, said. “It has highlighted some issues with a few products and our compliance team will contact the companies involved.”

Perry said the companies will have three months to make any changes to their product packaging or face referral to the Independent Complaints Panel.

Independent consultants Campden BRI carried out the audit across supermarkets, convenience stores and off-licences.

The Portman Group in June said it is a waste of time discussing blanket bans on alcohol advertising after UK charity Alcohol Concern called for drinks companies to be banned from sponsoring sports, cultural and music events.

Expert analysis

Latest Trends and Key Issues in the UK Retail Packaging Market - The outlook for primary packaging and outers to 2017

The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends and packaging innovation within the UK consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials– flexible, glass, rigid plastic, rigid metal and paper &board

Sectors: Beer & cider, Corporate social responsibility (CSR), Spirits, Wine

Companies: The Portman Group

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