CANADA: Mosaiq updates Lemon Hart rum bottle
See the next image for the new Lemon Hart bottle
Mosaiq has lined up a packaging revamp for its recently-purchased Lemon Hart rum brand.
The Canada-based company, which acquired the global sales and marketing rights for the Guyanese rum from Pernod Ricard back in February, said earlier this week that the update will roll out across all markets. The Lemon Hart & Son logotype has been retained within a diamond-shaped hallmark, accented with a gold foil embossed sash, diagonally cutting across the face label, Mosaiq said.
The update is completed by the reintroduction of the brand’s original pinch-neck bottle structure plus a metal closure and Lemon Hart signature decorated neck sleeve.
“The new label design reinstates a number of the brand’s historical credentials that date back to the early 19th century,” said Viki Hountalas, managing partner at Mosaiq. “It was important that the brand stay relevant at a time when consumers expect superior design and quality from their choice of premium brand.”
A recent product extension in the Scotch whisky category has caught Richard Woodard's eye this month. While the move is certainly a positive in its use of innovation, it also shows how difficult it is...
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