Product Launch - GLOBAL: Morrison Bowmore's Bowmore 23 Years Old

By | 29 July 2013

Click through to view Morrison Bowmores Bowmore 23 Years Old

Click through to view Morrison Bowmore's Bowmore 23 Years Old

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Morrison Bowmore's Bowmore 23 Years Old

Category - Spirits, whisky, Scotch, Islay, single malt, 50.8% abv

Available - From this month

Location - Globally, limited to 12,000 bottles

Price - In UK, RRP of GBP380 (US$585) per bottle

Morrison Bowmore has launched an extension of its Bowmore single malt Scotch whisky brand. Bowmore 23 Years Old has been matured in Port casks exclusively.

A total of 12,000 bottles will be made available, with 120 cases coming to the UK.

Last month, Suntory-owned Morrison Bowmore updated the packaging for its core Auchentoshan Scotch brands Three Wood and 12 Years Old.

Show the press release

Bowmore, Islay’s first Single Malt whisky, has announced the launch of Bowmore 23 Years Old – a deliciously rich, smoky and complex dram that has been matured exclusively in port casks for 23 years giving it a deliciously dark colour and remarkably rich flavour.

This non-chill filtered Single Malt Scotch is a whisky to warm the coldest Islay night. A delicious feast of smoke infused blood orange, luscious layered autumn fruits, winter spices, black truffles and walnut oil balanced with the trademark Bowmore sea-salt tang.

European Brand ambassador Gordon Dundas describes the dram as “Truly an exceptional Bowmore. Full maturation in the finest Port casks is rare but gives this bottling an amazing depth and flavour developed over 23 years while importantly still retaining all of the character of Bowmore. Something to be savoured…”

This outstanding limited edition is the ideal whisky to add to any enthusiast’s collection. Presented in packaging that reflects its quality and exclusivity, this revered dram is encased in a deep-red hinged box, which perfectly complements the deep mahogany liquid. A black clasp keeps the whisky locked away. Once opened it reveals a certificate handwritten by the Bowmore Distillery manager Eddie MacAffer.

Less than 12,000 bottles have been released worldwide with 120 cases available in the UK priced at £380 RRP, 50.8% ABV.

Bowmore 23 Year Old is available from July.

Original source: Company Release

Expert analysis

Global market review of blended and single malt Scotch whisky – forecasts to 2017

This latest global Scotch whisky report from IWSR and just-drinks is the most comprehensive edition we've published. It features 135 data tables covering the consumption volumes of the top malt and blended brands in each of 30+ countries, plus forecasts for Scotch by quality category globally and in each market.

Sectors: Product launches, Spirits

Companies: Morrison Bowmore, Suntory

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