Product Launch - UK: Morrison Bowmore's Auchentoshan Virgin Oak

By | 6 August 2013

Click through to view Morrison Bowmores Auchentoshan Virgin Oak

Click through to view Morrison Bowmore's Auchentoshan Virgin Oak

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Morrison Bowmore's Auchentoshan Virgin Oak

Category - Spirits, whisky, Scotch, single malt, 46% abv

Available - Since last week

Location - UK, off-trade from “whisky specialists”

Price - RRP of GBP69.99 (US$107) per 70cl bottle

Distribution - Cellar Trends

Morrison Bowmore has launched a new variant of its Auchentoshan Scotch whisky brand. Virgin Oak has been aged in new-fill North American oak casks.

The expression is available as a limited edition. The company did not detail how many units will be released.

Earlier this year, Morrison Bowmore updated the packaging for its core Auchentoshan Scotch brands Three Wood and 12 Years Old.

Show the press release

Auchentoshan, Scotland’s only triple distilled Single Malt Scotch Whisky, is launching an exclusive limited edition – Auchentoshan Virgin Oak. This complex, non-chill filtered dram is Auchentoshan’s first ever single malt to be solely matured in virgin North American oak casks, wood that is previously untouched by any spirit.

Intuition and industry knowledge led the team at Auchentoshan to believe they could challenge the firmly entrenched belief that Scotch whisky must be matured in ex-bourbon or sherry casks. Since the millennium, Auchentoshan has placed small batches of the unique, triple distilled spirit in virgin North American oak whose charred surfaces have held neither bourbon nor sherry.

Time and patience revealed the whisky, which had spent its maturation in this virgin oak, to possess a deep orange colour with spiced apple and candied notes as well as layer upon layer of complexity.

Established in 1823, Auchentoshan triple distils every drop meaning the spirit produced reaches 81.5% ABV, significantly higher than most distilleries in Scotland. It is this smooth distillate paired with the carefully selected oak casks that gives Auchentoshan an unmistakably light and fruity flavour. Auchentoshan’s inventive approach to whisky production has led the brand to embrace innovative ideas and processes such as maturing whisky in virgin oak.

Auchentoshan Brand Ambassador Gordon Dundas said: “Auchentoshan is one of the few distilleries to produce a virgin oak single malt. The lightness of the triple distilled spirit makes it perfectly suited to absorbing the unique qualities of the charred virgin oak casks. This results in a lowland whisky that is subtle as well as complex in nature.”

Boasting the same classically modern livery as a number of its Auchentoshan Limited Edition peers, the Auchentoshan Virgin Oak packaging is refined yet  impactful. The contemporary typography is bright white against the classic grey background of the carton and gives the pack a premium contemporary feel. One that reflects Auchentoshan’s classically modern approach.

Tasting notes:

  • To the eye: Sienna orange
  • To the nose: Cinnamon and nutmeg, toasted vanilla and candied orange
  • To the tongue: Spiced apple, smooth chocolate caramel, maple candy and a velvety mouth feel
  • The finish: Warm with spiced orange and brown sugar.

Available from specially selected retailers from the end of July at £69.99 / ABV: 46%

Original source: Company Release

Expert analysis

Global market review of blended and single malt Scotch whisky – forecasts to 2017

This latest global Scotch whisky report from IWSR and just-drinks is the most comprehensive edition we've published. It features 135 data tables covering the consumption volumes of the top malt and blended brands in each of 30+ countries, plus forecasts for Scotch by quality category globally and in each market.

Sectors: Product launches, Spirits

Companies: Morrison Bowmore

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