Product Launch - TRAVEL RETAIL: Morrison Bowmore's Auchentoshan Silveroak 1990

By | 12 September 2013

Click through to view Morrison Bowmores Auchentoshan Silveroak 1990

Click through to view Morrison Bowmore's Auchentoshan Silveroak 1990

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Morrison Bowmore's Auchentoshan Silveroak 1990

Category - Spirits, whisky, Scotch, single malt, 50.9% abv

Available - From this month, limited to 300 8.4-litre cases

Location - Travel retail, globally

Price - RRP of GBP90 (US$142) per bottle

Distribution - Morrison Bowmore

Morrison Bowmore has lined up the release of the second edition of the Silveroak expression of its Auchentoshan Scotch whisky brand. The first edition was launched in March last year.

The new iteration of Auchentoshan Silveroak, also distilled in 1990, has been aged for an extra year in Bourbon and Oloroso Sherry casks.

Last month, Morrison Bowmore posted a marked leap in full-year net profits as sales in 2012 also rose strongly.

Show the press release

Auchentoshan, Scotland’s only triple distilled Single Malt Scotch Whisky, will add to its travel retail range with a new limited edition release of the Auchentoshan Silveroak 1990. Following on from the success of the first batch of Silveroak, this limited second release of the 1990 vintage has been matured for an additional year making it 22-years-old. Therefore the second release of the Auchentoshan Silveroak expression demonstrates the increase in complexity associated with longer maturation.

Established in 1823, Auchentoshan triple distils every drop meaning the spirit produced reaches 81.5% ABV, significantly higher than most distilleries in Scotland. The lightness of the liquid enables it to absorb every characteristic it is exposed to in the cask. It is this smooth distillate paired with the carefully selected oak casks that gives Auchentoshan an unmistakably light and fruity flavour. The Auchentoshan Silveroak is no exception to this rule.

Auchentoshan Master Blender Rachel Barrie says “Having spent an additional year maturing in fine North American bourbon and Spanish Oloroso sherry casks, the 2013 bottling of Auchentoshan Silveroak reveals additional complexity which lifts the taste with silky oak, mint and almonds.”

Boasting the same classically modern livery as its peers in the Auchentoshan Travel Retail range, the new Silveroak 1990 carton is masculine yet elegant. As with the liquid inside, the oak casks are the stars of the show on the pack. The North American bourbon and Spanish Oloroso sherry casks are pictured on three sides of the carton, reflecting how the flavours from the sweet bourbon oak perfectly compliment that of the rich Oloroso sherry.

Tasting notes:

  • To the eye: Rich golden
  • To the nose: Honeysuckle and jasmine with traces of baked banana, spearmint and silky oak
  • To the palate: Elegant and refined with apricot filo pastry, icing sugar and liquorice
  • The finish: Creamy cappuccino, cooling mint and sugared almonds

There will be 300 8.4ltr cases of Auchentoshan Silveroak 1990 available globally in a range of international airports priced at £90.00 with an ABV of 50.9%.

Original source: Company Release

Expert analysis

Global market review of blended and single malt Scotch whisky – forecasts to 2017

This latest global Scotch whisky report from IWSR and just-drinks is the most comprehensive edition we've published. It features 135 data tables covering the consumption volumes of the top malt and blended brands in each of 30+ countries, plus forecasts for Scotch by quality category globally and in each market.

Sectors: Product launches, Spirits

Companies: Morrison Bowmore

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