UK: Morrison Bowmore in £10m joint venture with Campari.
By just-drinks.com editorial team | 24 April 2002
UK Scotch producer Morrison Bowmore and the Italian drinks company Campari have entered into a £10m joint venture, to extend their reach in the UK. The 50/50 venture will be see the Campari brands Cinzano, Midori, Skyy Vodka and Campari lien up next to Morrison Bowmore's Islay sinegle malt and Auchentoshan lowland single malt.
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UK Scotch producer Morrison Bowmore and the Italian drinks company Campari have entered into a £10m joint venture, to extend their reach in the UK. The 50/50 venture will be see the Campari brands Cinzano, Midori, Skyy Vodka and Campari lien up next to Morrison Bowmore's Islay sinegle malt and Auchentoshan lowland single malt.
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