UK: Morrison Bowmore Distillers falls short at Bowmore 1957 auction
The Bowmore 1957 is valued at about GBP100,000 (US$155,000)
Morrison Bowmore Distillers has failed in its first attempt to auction off a bottle of the oldest Scotch whisky from Islay at a charity auction in Edinburgh yesterday (10 October).
The Bowmore 1957, valued at about GBP100,000 (US$155,000), did not reach its reserve price at Bonhams auctioneers, the distiller said. The auction remains open for another week and a second is scheduled for New York City on 28 October.
All proceeds from the auctions will go to five Scottish charities, including Alzheimers Scotland and Marie Curie Cancer Care.
“Whilst we came close to reaching the minimum reserve today, we couldn't accept anything less, especially with all proceeds going to our chosen charities,” Morrison Bowmore said.
The release of the Scotch was announced last month and only 12 bottles exist. Eight are on public sale at the Bowmore distillery on Islay while the remaining pair will be stored in the Bowmore archives.
- Will Tequila Learn from Scotch Whisky's Mistakes?
- Comment - How to Target Cognac's Mok Generation?
- Is Marketing Twisting the Meanings of Words?
- Analysis - The Value of Prosecco
- Sustainability - Walking the Walk on Water
- Whyte & Mackay takes on Flor de Caña in UK
- SPI Group US, Canada sales chief departs
- Belvedere proposes name change
- Soaring Prosecco sales good for Champagne
- Brown-Forman eyes family ties with board additions
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Beam Suntory Inc. - Strategy and SWOT Report
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review