UK: Morrison Bowmore Distillers falls short at Bowmore 1957 auction
The Bowmore 1957 is valued at about GBP100,000 (US$155,000)
Morrison Bowmore Distillers has failed in its first attempt to auction off a bottle of the oldest Scotch whisky from Islay at a charity auction in Edinburgh yesterday (10 October).
The Bowmore 1957, valued at about GBP100,000 (US$155,000), did not reach its reserve price at Bonhams auctioneers, the distiller said. The auction remains open for another week and a second is scheduled for New York City on 28 October.
All proceeds from the auctions will go to five Scottish charities, including Alzheimers Scotland and Marie Curie Cancer Care.
“Whilst we came close to reaching the minimum reserve today, we couldn't accept anything less, especially with all proceeds going to our chosen charities,” Morrison Bowmore said.
The release of the Scotch was announced last month and only 12 bottles exist. Eight are on public sale at the Bowmore distillery on Islay while the remaining pair will be stored in the Bowmore archives.
- Ten questions for Diageo - Analysis
- Have spirits companies forgotten the mainstream?
- Does alcohol accelerate the onset of dementia?
- How craft beer has shattered its US shackles
- Pernod's mood darkens over India - Analysis
- Moet Hennessy unaffected by LVMH Dior buy
- Distell acquires majority stake in Cruz Vodka
- BrewDog moves into spirits with LoneWolf launch
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Portman Group heads to Tesco for new chief exec
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report