Product Launch - UK: Morrison Bowmore Distillers' Bowmore Devil's Casks

By | 10 September 2013

Click through to view Bowmores Devils Casks

Click through to view Bowmore's Devil's Casks

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Morrison Bowmore Distillers' Bowmore Devil's Casks

Category - Spirits, Scotch whisky, Islay, 10yo, 56.9% abv

Available - From next month

Location - UK, 540 bottles available

Price - SRP of GBP50.99 (US$80) per bottle

Distribution - Morrison Bowmore Distillers

Morrison Bowmore Distillers is to release a non chill-filtered, small batch Scotch in the UK in time for Halloween. 

Bowmore Devil's Casks has been matured for ten years in first-fill sherry casks, Bowmore said yesterday (9 September). The name is based on a local Islay legend that tells of the devil escaping in a cask of Bowmore bound for the mainland.

Last month, Morrison Bowmore posted a rise in full-year profits after investment in its single malt brands. 

Show the press release

BOWMORE® ISLAY SINGLE MALT SCOTCH WHISKY LAUNCHES

      THE DEVIL’S CASKS

A SPELLBINDING DRAM RICH WITH FRUITCAKE, CHOCOLATE AND DELICIOUSLY DARK FRUITS

Bowmore, Islay’s first Single Malt Scotch whisky, has announced the launch of The Devil’s Casks – a devilishly delicious dram which has been matured exclusively - and unusually - for 10 years in the finest first fill sherry casks.  This non chill-filtered, small batch release is bursting with Bowmore’s hot and fiery characteristics, deep mahogany colour and rich fruitcake flavour.

Created to celebrate one of Islay’s most famous tales - a story shrouded in myth and legend - 6,000 bottles of The Devil’s Casks will be released in October, just in time for Halloween.  The story goes that the Devil himself was spotted in the round church of Bowmore and chased by local congregation down into the No. 1 vaults at the Bowmore distillery. Here, as the warehousemen were filling casks and loading them aboard the paddle steamer (The Maid of Islay) the devil was lost.  It is believed he escaped in a cask of Bowmore bound for the mainland.

The devil is in the detail when it comes to packaging for this delectable treat – the perfect addition to any whisky connoisseur’s collection. A deep red box tells the story of the legend alongside smoke illustrations and a Devil’s pitchfork suggesting the Devil himself isn’t far away!

TASTING NOTES:

Colour: Deep mahogany

Nose: Dark fruits, birch tar, the warmth of old leather, brandy, fruitcake and maple syrup. 

Taste: Rich fruitcake, tarry chocolate, lingering dark fruits, tobacco and angelica root.

Finish: Exceptionally long, full-bodied finish.

Bowmore’s Master of Malts Iain McCallum: “Ten year’s maturation in first fill sherry casks has brought out Bowmore’s fiery characteristics. The notes in this dram are hot and seductive. This small batch release is quite simply, devilishly good!”

540 bottles of the Devil’s Casks has been released in the UK priced at £50.99 RRP, 56.9% ABV.

Bowmore The Devil’s Casks is available from October.

Original source: Company Release

Expert analysis

Global market review of blended and single malt Scotch whisky – forecasts to 2017

This latest global Scotch whisky report from IWSR and just-drinks is the most comprehensive edition we've published. It features 135 data tables covering the consumption volumes of the top malt and blended brands in each of 30+ countries, plus forecasts for Scotch by quality category globally and in each market.

Sectors: Product launches, Spirits

Companies: Morrison Bowmore

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