UK: More RTD launches despite falling sales
The RTD category has not yet recovered from the impact of increased excise duties in 2002, which has lead to increased prices and a reduction in alcoholic content of a number of leading brands. However, this has not stopped producers launching new brands and variants. Coors Brewers has added a Pear and Grape variant to its leading still RTD Reef range replacing the Lemon and Lime flavour introduced in June 2002. Coors has decided to never have more than five flavours in the Reef range (Blackcurrant and Raspberry replaced Pineapple & Citrus earlier this year).
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