UK: Montana launches first consumer advertising
Montana, the UK's leading New Zealand wine brand by volume and value, is to launch a its first consumer press campaign in April 2005 which will run for a minimum of four months.
The ad campaign is part of a wider communications push which includes PR, promotional activity and merchandising.
With creative by the creative arm of TMDP (the specialist wine industry brand development, marketing and market research agency) and buying by Zenith Optimedia, the campaign will be placed in the food, travel, culture and review sections of broadsheet newspapers and The Evening Standard in a bid to further build the performance of the market-leading, premium range of varietal wines.
The advertising campaign will include the strapline 'Explore NZ's peak'.
Brand manager Eleanor Barker at Allied Domecq Wine UK, said: "Montana pioneered the hugely successful breakthrough of New Zealand Sauvignon Blanc in the UK and the brand continues to drive the market, but the range is now so much more than just Sauvignon Blanc as it includes varietals such as Pinot Noir, Riesling, Unoaked Chardonnay and Merlot Cabernet. With the recent brand re-vamp and great new products arriving in-store, now is the perfect time to tell our consumers more about Montana."
Conflicting reports circulated this weekend over whether Bacardi International is looking to form a counter-bid for Allied Domecq....
Todays press reports into Pernod and Fortune's hopes to buy Allied Domecq warn of possible conflicts and set a date for completion....
Allied Domecq has added a new flavour to its Malibu range. The company said yesterday that it would be launching Malibu Passion Fruit in the US from April 15....
Pernod Ricard and Fortune Brands are considering a US$13 billion bid for Allied Domecq, the world's second-largest spirits company. Were it to take place, Pernod and Fortune would split Allied's brand...
Pernod Ricard and Fortune Brands are hoping to buy Allied Domecq for around 670p per share, according to press reports....
LVMH has said it is not looking to buy Mumm Champagne from Allied Domecq....
The US consumer goods group Fortune Brands has confirmed it is in talks about launching a joint bid with Pernod Ricard for Allied Domecq....
Diageo is to launch a new global advertising campaign for Smirnoff Ice. The first ad in the global campaign, 'Garden', launches in Great Britain on April 11th on terrestrial and satellite TV. ...
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