FRANCE/UK: Mont Tauch in brand offensive

By just-drinks.com editorial team | 12 March 2007

French wine co-op Mont Tauch is to launch a range of branded wines in the UK in May.

The co-op, based in the Languedoc region of southern France, is to add to its existing entry-level Fitou and Corbières offerings.

From May, a Reserve range of Fitou, Corbières and Rivesaltes wines will be added to the portfolio in the UK. A slew of Village Selection and Single Vineyard wines from the Mont Tauch co-op will also go on sale.

The move is bid to focus more on developing Mont Tauch as a French wine brand in the UK, a spokesperson said today (12 March).

"Mont Tauch has been linked to supplying wines from a generic appellation but now they want to focus their attention on the branded route," the spokesperson said. "France has been lagging behind the New World in developing consumer-friendly, accessible wines."

There are over 300 growers in the Mont Tauch co-operative. UK agent Thierry's handles the portfolio in the UK, where Mont Tauch wines sell from GBP4.99 (US$9.63) for entry-level varieties, to GBP9.99 for the Village Selection labels. The spokesperson said the price for the Single Vineyard wines had yet to be set.

Sectors: Wine

Companies: Mont Tauch