US: Monster to reclassify products as food, list caffeine levels
By James Wilmore | 15 February 2013
Monster Beverage has confirmed it is changing the classification of its energy drinks to 'conventional foods' and will list caffeine content on its products.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Monster Beverage has confirmed it is changing the classification of its energy drinks to 'conventional foods' and will list caffeine content on its products.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the Research
Here's a run-down of some of the top research reports currently available in the just-drinks research store:
Analysis - Lucozade may plug Gatorade gap for The Coca-Cola Co
The Coca-Cola Co may buy GlaxoSmithKline brand Lucozade to make up for the "sad lesson" of losing Gatorade to PepsiCo, an analyst has said.
Analysis - Monster Beverage Corp poised for global surge
Monster Beverage Corporation's international profits will jump 50-fold over the next three years, an analyst has predicted.
Market research related to this article
Red Bull: A trailblazer in marketing strategy
Red Bull has spared no expense in pursuit of its own path to market domination. Its efforts have been so extensive that the number of sportspeople and events it sponsors can be listed in the hundreds. In some areas the company has even popularized br...
Red Bull GmbH: Consumer Packaged Goods - Company Profile & SWOT Report
Canadean's "Red Bull GmbH: Consumer Packaged Goods - Company Profile & SWOT Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, swot ana...
Red Bull GmbH in Soft Drinks - World
Red Bull is building itself from a energy drinks giant into a multinational with multiple business interests. In energy drinks, it has posted remarkable performances in Japan and Turkey in 2009-2010, underpinned by its usual aggressive and trendy mar...












