US: Monster sales boost Hansen Natural in '09

By | 26 February 2010

Hansen Natural plans to expand into new markets in 2010 after its Monster Energy drink and a distribution deal with Coca-Cola Enterprises helped the firm to increase sales and profits in 2009.

Net sales for the 12 months to the end of December rose by 10.6% to US$1.14bn, compared to $1.03bn in 2008, said Hansen Natural yesterday (25 February).

Net profits for the year rose by leapt by 93% to $208.7m, cycling a previous year hit by losses in the fourth quarter due to distribution contract changeovers. As a result, operating income in 2009 doubled to $337.3m, against $163.6m a year ago.

"We are encouraged by the continued positive sales trends reported by Nielsen, indicating that year-on-year energy drink sales in the US have increased in each month since September 2009," said Hansen Natural CEO and chairman Rodney Sacks.

Sales and market share of the firm's flagship Monster Energy drink have increased since the group began a distribution deal with Coca-Cola Enterprises at the start of the year.

Hansen has plans to expand its global reach in 2010, Sacks said.  

"We are planning to introduce new products in 2010 and to continue our international expansion into western and central Europe, the Middle East and South America. We are also evaluating additional geographic expansion opportunities for the Monster Energy brand," he said.

Sectors: Soft drinks, Water

Companies: Coca-Cola Enterprises

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