Sharps has rebranded its logo

Sharp's has rebranded its logo

Molson Coors has unveiled a branding overhaul for Sharp’s Brewery, but will introduce only “minimal changes” to its flagship Doom Bar, to protect the brand's growing sales.

New brand designs, beginning with the Sharp's logo, will be rolled out over the next six months, the Cornish brewery said on Wednesday (27 November). “Good design is increasingly important to beer drinkers,” the company's brand manager, James Nicholls, said.

Doom Bar, which this year replaced Greene King IPA as the UK's best-selling cask ale, will have its pump clip upgraded but will “retain the key elements of its image” to ensure “that it is still instantly recognisable”, Sharp's said.

Sharp’s was acquired by Molson Coors in 2011.

Expert analysis

UK Beer Market Background Briefing

UK Beer Market Background Briefing

Canadean’s, UK Beer Market Background Briefingprovides detailed analysis on the beer market background in UK . The qualitative data in the report analyses the dynamics in UK , providing marketers with...read more