Molson Coors UK has announced that its marketing director Simon Davies will be leaving after 13 years with the company.

The brewer said it is now seeking a new marketing director to oversee a GBP70m (US$114.7m) brand-building investment as Davies steps down to set up a "specialist consultancy".

Molson Coors UK chief executive Mark Hunter said: "Simon has made a material contribution to Molson Coors UK and we are sorry to be losing him. Our business has never been in better shape and we are confident that it will continue to go from strength to strength."

Davies, previously at Cadbury, will be leaving Molson Coors following the Carling 100% British Barley campaign to attract 1m people back into Britain pubs.

Davies said: "People will say I'm crazy to be leaving at the top of my game to set up a business in one of the worst recessions in living memory, but I wouldn't be doing it if there wasn't a good reason."

Hunter said the company is speaking to a number of high profile candidates to replace Davies on the Molson Coors UK board.