Molson Coors UK, the company that rescued Cobra Beer from administration this month, has confirmed that it plans to boost its share of Scotland's beer market to 20% by 2012.

The brewer, which currently has a 7% share of the market, said it hopes to "treble" that over the next three years using a growth strategy spearheaded by its Carling beer brand. 

The group's plan, originally published in an article in The Times newspaper last weekend, was confirmed to just-drinks by a company spokesperson today (9 June).

Paul Miller, head of operations for Scotland, said Molson Coors had committed a "significant investment to supporting the trade and to the marketing and advertising of its brands", which also include Cobra and Grolsch.

"It's a huge opportunity for us to back our customers," he said. "We've put 12 new sales people in place and we've picked up nearly 200 stockists this year to date."

Molson Coors scooped Cobra Beer out of a pre-packaged administration on 1 June via a joint venture deal with the Cobra's founder, Lord Bilimoria. just-drinks understands from sources familiar with the deal that Molson paid GBP14m (US$22.9m) for a 50.1% stake in the venture.