IRELAND: Molson Coors targets exports with Franciscan Well brewery purchase

By | 14 January 2013

Coors is aiming to export Franciscan Wells beers overseas

Coors is aiming to export Franciscan Wells' beers overseas

Molson Coors has acquired microbrewer Franciscan Well and will boost its capacity by building a new brewery in Ireland.

The company's UK & Ireland division said today (14 January) that it has bought the 14-year-old, Cork-based brewpub, its onsite brewery and beer brands for an undisclosed sum. The move represents the first piece of business involving Molson Coor's new “emerging markets & craft beer unit”, set up to oversee its interests in the sub-category in the UK & Ireland.

Molson Coors will expand Franciscan Well's range of beers and its brewing capacity by building a new separate site in Cork. Franscisan Well's brewing capacity will rise from 2,000 hectolitres to 75,000 hectolitres per year as a result of the new site, the company said. 

More than half of the expanded output will be exported, with markets such as the UK, Canada and the US being targeted. 

Franciscan Well’s five current employees will join Coors, while the expanded brewing operations will create at least ten new jobs, the company said.

“These investments are central to Molson Coors Ireland’s plans to build a strong share in the burgeoning craft beer market as well as a significant Irish craft-beer export business to international markets,” Molson Coors said. 

Its Irish craft brewery operations will be chaired by one of Franciscan Well Brewery’s founders, Shane Long. Long, who is also the chairman of the Irish Craft Brewers Association, will continue to run the existing and planned new brewery in Cork.

Molson Coors UK & Ireland’s Emerging Markets & Craft Beer division is headed by Niall Phelan. It brings together its Scottish and Irish businesses alongside its portfolio of domestically-produced and international craft beer brands. 

Earlier today, Molson Coors announced plans to launch its first cider in the UK in March.

View Larger Map

Expert analysis

UK Beer Market Insights 2012

A detailed market research report on the UK beer industry. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

Sectors: Beer & cider, Mergers & acquisitions

Companies: Coors

View next/previous articles

Currently reading -

IRELAND: Molson Coors targets exports with Franciscan Well brewery purchase

There are currently no comments on this article

Be the first to comment on this article

Related research

Molson Coors Brewing Company - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....

Molson Coors Brewing Company - SWOT, Strategy and Corporate Finance Report

Molson Coors Brewing Company - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financ...

2012 The U.S. Beer Market

This "value set" report combines Beer in the U.S., Imported Beer and Specialty Beer and Microbrewery Markets to create the most exhaustive study of the U.S. beer market available. An $18,000+ value that is priced much lower, it scrutinizes all aspect...

Related articles

EUROPE: Molson Coors appoints regional HR chief

Molson Coors has appointed a former Vodaphone director to lead its human resources team in Europe.

UK: Global brewers unite to back beer in Britain

The world's biggest brewers have teamed up to launch a campaign in the UK that aims to get drinkers in the country to go back to beer.

IRELAND: Molson Coors voices fears over ad ban

Molson Coors has said a ban on alcohol advertising and sports sponsorship in Ireland would restrict competition and make it "almost impossible" to grow its share of the market.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page