Product Launch - UK: Molson Coors' Sharp's Brewery Spring Ice Ale

By | 26 March 2013

Click through to view Molson Coors Sharp’s Brewery Spring Ice Ale

Click through to view Molson Coors' Sharp’s Brewery Spring Ice Ale

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Molson Coors' Sharp’s Brewery Spring Ice Ale

Category - Beer, cask, 4.2% abv

Available - From yesterday (25 March) to 31 May

Location - UK, on-trade

Price - Sharp’s customers will set their price independently

Distribution - Sharp’s Brewery

Molson Coors has launched what it claims is the world's first ale to be produced through freeze distillation.

Spring Ice Ale, made by Coors-owned UK brewer Sharp's Brewery, is deep red in colour with an “aroma of fresh hops and berry fruits”, Sharp's said yesterday. The beer is made using a “secret process, involving refinement through freeze distillation and blending”, the brewer said.

Last month Sharp's launched a Spiced Red and Single Brew Reserve 2012.

Show the press release

Cask beer drinkers will feel a welcome shiver down their spine following the release of Sharp’s Spring Ice Ale. Sharp’s Brewery’s Head Brewer, Stuart Howe, has hatched a new idea, creating the world’s first ale to be produced through freeze distillation.

Spring Ice Ale (4.2% ABV), brewed with ice, is a fresh, crisp beer, perfect for the warmer weather that’s just around the corner! The first offering from Sharp’s popular Seasonals range in 2013 is deep red in colour with an aroma of fresh hops and berry fruits.

Stuart Howe, Head Brewer at Sharp’s said: “By using a secret process, involving refinement through freeze distillation and blending, we’ve created a world first. Spring Ice Ale has a finish which is brisk and fresh, it’s certain to put a spring in the step of cask beer drinkers over the coming months.”

Spring Ice Ale was very well received at Craft Beer Rising in February and is available in the on-trade until May 31st.

Original source: Company Release

Expert analysis

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.

Sectors: Beer & cider, Product launches

Companies: Coors

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