Product Launch - UK: Molson Coors' Sharp’s Brewery Spiced Red, Single Brew Reserve 2012
Click through to view Sharp's Brewery's Single Brew Reserve 2012
Molson Coors' Sharp’s Brewery Spiced Red, Single Brew Reserve 2012
Category - Beer; Spiced Red 9% abv, Single Brew 4.5% abv
Available - From yesterday (19 February)
Location - UK, nation-wide, on- and off-trade
Price - Price to be set independently, available in 33cl bottles
Distribution - Sharp's Brewery
Molson Coors has launched two new additions to its Connoisseur’s range in the UK under the Sharp's Brewery brand.
The Spiced Red and Single Brew Reserve 2012 join Single Brew Reserve 2011, Quadrupel Ale 2011 and Honey Spice Tripel, which were launched last year. New products will be launched every year, Sharp's Brewery said yesterday.
The Cornwall-based brewer was acquired by Molson Coors for GBP20m (US$32m) in February 2011.
Cornish brewery unveils the latest offerings from the award-winning range
19th February 2013: Sharp’s Brewery is unveiling its first Connoisseur’s Choice beers of the year in the form of Spiced Red (9% ABV) and Single Brew Reserve 2012 (4.5% ABV). The Connoisseur’s Choice range of premium bottled beers is designed to profile the best ingredients and be the perfect partner to quality food.
The range demonstrates the skill of Sharp’s head brewer, Stuart Howe, for whom innovation in brewing is perpetual. Stuart has designed and brewed very different beers, each one borne out of his passion for beer and love of aroma and flavour, balance and precision. New products will follow each year reflecting the diversity and beauty of what beer can be.
Stuart says: “The Connoisseur’s Choice range is designed to show the drinker the breadth of flavours and sensations available from beer. They are packed with enticing flavour, a partner to good food and something to savour.
“Spiced Red is a big, warming brew, with a long dry finish. Single Brew Reserve 2012 has a mild bitterness which makes it a very refreshing selection ahead of a sumptuous meal or in between courses.”
The Connoisseur’s Choice range received a number of accolades last year, including International Beer Challenge gold and silver medals for Quadrupel Ale 2011 and Honey Spiced Tripel 2011 respectively.
Spiced Red and Single Brew Reserve 2012, which are also in contention for industry honours, are available through Sharp’s webpage, selected beer retailers and restaurants now.
Original source: Company Release
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...
This "value set" report combines Beer in the U.S., Imported Beer and Specialty Beer and Microbrewery Markets to create the most exhaustive study of the U.S. beer market available. An $18,000+ value th...
- Diageo chief admits "tougher than expected" year
- Focus - Diageo's FY Performance by Region, Brand
- just The Preview - Diageo's FY preliminaries
- Will Diageo seize the day as "nadir" reached?
- Molson Coors CEO exit - Mega-Merger on hold?
- ASA bans Jägermeister TV ad
- Belvédère chairman to step down
- Diageo boosts exec committee
- Diageo silent over Shuijingfang writedown report
- Remy Cointreau names liqueurs & spirits CEO