Molson Coors has lined up the launch of Atlantic Pale Ale from its Sharps Brewery division.

Molson Coors has lined up the launch of Atlantic Pale Ale from its Sharp's Brewery division.

Molson Coors' Sharp's Brewery Atlantic Pale Ale

Category - Beer, ale, cask

Available - From next week

Location - UK, on- and off-trade

Price - Not specified

Distribution - Molson Coors

Molson Coors has lined up the launch of a golden ale to join the portfolio of beers brewed by its Sharp's Brewery division. Atlantic Pale Ale will become the first permanent cask beer launched by Sharp's since 2005. The brewer, which was acquired by Molson Coors in 2011, also produces the Doom Bar cask ale.

Atlantic Pale Ale has previously only been available on a seasonal basis. It will be released in nine-gallon casks from June and in 12 x 50cl bottles later this year.

Show the press release

Sharp’s Brewery is releasing Atlantic Pale Ale, a new golden ale beer that will join the UK’s No.1 cask ale, Doom Bar, as part of Sharp’s portfolio in 2014.

Atlantic Pale Ale will be officially launched at the St Ives CAMRA Beer Festival on the 30th May, which Sharp’s Brewery are sponsoring. Golden ale is the fastest growing category in cask beer, with volume sales increasing by 25.2% in March compared to a year ago.

Atlantic Pale Ale is the first permanent cask beer launched from Sharp’s since 2005 when the brewer launched Eden Ale and the original premium strength 4.8% Atlantic IPA. Atlantic has also previously appeared as a Sharp’s seasonal beer - when it has performed as the brewery’s most popular seasonal beer ever.

For this year’s release, Sharp’s Director of Brewing, Stuart Howe, has personally overseen the production of the beer. Stuart Howe said; “Given our brewery’s unique location in Rock on Cornwall’s Atlantic coast, the decision to name the beer Atlantic was an easy one to make. The ocean is a key part of our cultural and brand identity and is a big source of inspiration for the team at the brewery in Rock. The extra conditioning we have introduced at Sharp’s Brewery means Atlantic settles in the cask easily, which results in a high quality product and clarity for customers within 12 hours.”

Atlantic Pale Ale will also appear in Enterprise Inns’ guest ale range in June this year. Lisa Beveridge, Head of Wholesale at Enterprise Inns said; “Following the success of Doom Bar within the Enterprise estate, we are looking forward to extending our range of Sharp’s beers with the introduction of Atlantic Pale Ale as part of our rotational cask ale scheme, 'On the Dray'.”

The beer will be available to trade outlets across the country, from both Sharp’s Brewery and via Molson Coors Brewing Company, in both nine gallon casks from June and in 12 x 500ml bottles later in 2014.

Original source: Company Release

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