Molson Coors Sharp’s Brewery Atlantic IPA

Molson Coors' Sharp’s Brewery Atlantic IPA

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Product Launch - Molson Coors' Sharp’s Brewery Atlantic IPA

Molson Coors' Sharp’s Brewery Atlantic IPA

Category - Beer, ale, draught, 4.2% abv

Available - From today (1 June)

Location - UK, on-trade

Price - Set independently by on-trade customers

Distribution - Sharp's Brewery

Sharp's Brewery, which is owned by Molson Coors, has relaunched its seasonal offering, Atlantic IPA, in the UK on-trade. The beer, which sold 3,500 casks in the country last summer, posted a 51% rise in sales in 2011 versus the summer of 2010.

Atlantic IPA is brewed from an all-malt grist with a blend of four types of hops. One of the varieties of hops has been grown by the 'Green Team' at the Eden Project in Cornwall.

Molson Coors acquired Sharp's last year for GBP20m (US$32.4m). The brewer, based in Cornwall, also owns the Doom Bar beer brand.