UK: Molson Coors, Lord Bilimoria launch GBP4m Cobra beer push

By Chris Mercer | 29 February 2012

Molson Coors and Cobra beer founder Lord Karan Bilimoria are backing the beer brand in the UK with a GBP4m (US$6.3m) advertising drive.

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Molson Coors and Cobra beer founder Lord Karan Bilimoria are backing the beer brand in the UK with a GBP4m (US$6.3m) advertising drive.

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