Molson Coors has launched a summer campaign for Carling Zest

Molson Coors has launched a summer campaign for Carling Zest

Molson Coors is to launch a GBP500,000 (US$780,000) media campaign for its Carling Zest lager brand in the UK. The campaign includes out of home, point-of-sale and in-store digital advertising.

It follows a brand redesign of the Carling Zest range last month.

Jim Shearer, Carling's brand director at Molson Coors UK, said that although the low-abv category was in decline, he hoped the company's investment would "drive incremental growth to the category".

The Carling Zest campaign will run in two bursts, from 29 June to 12 July and from 10-23 August.

Earlier this year, the company announced a GBP5.4m Carling British Cider campaign.