US: Molson Coors goes global with new position
Molson Coors Brewing Co. has named its new president, global brand and market development, responsible for "growth and expansion of the company's business and brand portfolios in global markets".
The company said on Wednesday (5 March) that beer industry veteran Dave Perkins, who has served as global chief commercial officer since the merger of Molson and Coors in 2005, "will be looking for more ways to take our brands global" and "continue to lead the enterprise-wide brand and innovation team, as well as corporate strategy".
Molson Coors president and CEO Leo Kiely said: "We've already seen how well Coors Light travels in other beer markets, now we want to step-up that focus and look for opportunities for the rest of the portfolio as well. In addition to organic growth, Perkins' team will also intensify and expand our efforts to find other value-added growth opportunities around the world."
Molson Coors added that all of its current marketing and field sales operations outside the three core markets will be part of the new global team, "including Molson Coors organisations in Asia, Continental Europe, Mexico and the Caribbean (excluding Puerto Rico)".
Perkins added: "Molson Coors has achieved significant growth and generated substantial shareholder value in recent years through optimisation of its core businesses. With a strong brand portfolio and a solid financial foundation, we are poised to grow our business in global markets well beyond where we are today."
The North American brewer said last month that net profit in 2007 leapt by 37.7% year-on-year US$497.2m. Sales in the year came in 5.9% up at $6.19bn, despite a slight fall in sales, down to 42.0m barrels from 42.1m.
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