UK: Molson Coors goes digital for Carling Cup Final

By | 23 February 2010

Molson Coors UK is planning a range of interactive promotions for its Carling lager, around the brand's sponsorship of the Carling Cup Final at Wembley this weekend.

Molson is offering football fans the opportunity to join a digital roll of honour as part of the trophy celebrations, post messages on Wembley Way, create their own personalised banners inside the stadium and take part in the biggest ever live Twitter commentary.

Supporters can submit messages and banners at the Carling website, with the best 100 of each to be featured outside and inside Wembley on the day. 

To encourage fans to get involved, Molson has pledged to give a GBP1 donation to the Bobby Moore Fund for Cancer Research UK for every new banner design or message submitted – the brewer is hoping to raise GBP10,000.

It is also challenging fans to join in the biggest ever live Twitter commentary by using the hash tag #CCF10 for tweets related to the final and submitting their comments at @thecarlingcup.

Sectors: Beer & cider

Companies: Molson Coors

View next/previous articles

Currently reading -

UK: Molson Coors goes digital for Carling Cup Final

There are currently no comments on this article

Be the first to comment on this article

Related articles

US/CANADA: Molson Coors lines up dividend

Molson Coors has detailed its next dividend payment.

UK: World Cup leaves pub beer sales high and dry

Even a month of international football has failed to lift the gloom hanging over on-trade beer sales in the UK, with the latest industry figures showing supermarkets in the country as the clear winners.

just On Call - MillerCoors to focus on craft beer success

MillerCoors plans to plough more resources into its newly-created craft and imported beers division in an attempt to mitigate ongoing weakness in the mainstream US beer market.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page