UK: Molson Coors goes digital for Carling Cup Final

By just-drinks.com editorial team | 23 February 2010

Molson Coors UK is planning a range of interactive promotions for its Carling lager, around the brand's sponsorship of the Carling Cup Final at Wembley this weekend.

Molson is offering football fans the opportunity to join a digital roll of honour as part of the trophy celebrations, post messages on Wembley Way, create their own personalised banners inside the stadium and take part in the biggest ever live Twitter commentary.

Supporters can submit messages and banners at the Carling website, with the best 100 of each to be featured outside and inside Wembley on the day.

To encourage fans to get involved, Molson has pledged to give a GBP1 donation to the Bobby Moore Fund for Cancer Research UK for every new banner design or message submitted – the brewer is hoping to raise GBP10,000.

It is also challenging fans to join in the biggest ever live Twitter commentary by using the hash tag #CCF10 for tweets related to the final and submitting their comments at @thecarlingcup.