US: Molson Coors expands Coors Light distribution

Molson Coors Brewing Company has expanded the distribution of its Coors Light beer brand into Costa Rica.

The brewer has partnered with Agencias Feduro to distribute the beer in Costa Rica, as part of Molson Coors global expansion strategy. Other markets where Coors Light will be launched this year include Trinidad & Tobago and Curacao Bonaire.

Coors Light is now available in supermarkets, convenience stores, bars and casual dining restaurants throughout Costa Rica, the company said yesterday (24 September).

All packages will feature mountains on the label with 'thermochromatic' ink that turns blue when Coors Light has been chilled to the right temperature for drinking.

"We are proud to partner with Agencias Feduro (Costa Rica). The introduction of Coors Light to Costa Rica is perfectly timed with the market's growing interest and enthusiasm surrounding American beer and the unique drinking experience provided through our cold activation technology," said Paul Mendieta, Molson Coors managing director for Mexico, the Caribbean and Central America."

He added: "We intend to continue growing our business internationally, particularly in this region of the world, and we are confident that with these kinds of partnerships, combined with our consumer-preferred brand portfolio and a proven track record of building extraordinary brands around the world, we will achieve this goal."

Coors Light is available in around 25 countries, including Mexico, Panama, Ireland, and China.

Molson Coors last month reported second quarter earnings more than double those in the same period a year earlier.

Net income for the three months to the end of June rose by around 136% to US$187m, compared to $79.4m in the same period a year earlier.