Carling Fruit Coolers were tested in Asda last June

Carling Fruit Coolers were tested in Asda last June

Molson Coors has rolled out Carling Fruit Coolers to the UK off-trade after a trial last year.

The 2% abv fruit juice and lager blends are now on shelves in off-trade channels nation-wide, Molson said earlier today (25 June). The expanded launch follows a test run in Asda supermarkets last June that was “incredibly popular”, the brewer said.

There are currently no plans to sell Carling Fruit Coolers in the on-trade, a spokesperson told just-drinks.

The roll-out deepens Molson's flavoured lager portfolio in the UK. The company launched Carling Zest in March 2012 and has since added to the range with limited-edition and permanent flavours including Carling Zest Red Berries this month.

Molson describes Carling Zest as beer with “a hint of fruit” whereas Carling Fruit Coolers are a blend of fruit juice and lager targetted at rosé wine and fruit ciders drinkers.

Carling Fruit Coolers come in lemon and grapefruit flavours in 4 x 30cl packs.