Product Launch – UK: Molson Coors' Carling Chrome
By just-drinks.com editorial team | 18 July 2011
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Click through to see Molson Coors' Carling Chrome |
Molson Coors' Carling Chrome
Category - Beer, lager, bottled, 4.8% abv
Available - From August
Location - UK, in both the on- and off-trade
Price - Not specified, available in 33cl bottles
Distribution - Molson Coors
Chrome is aimed at drinkers who want more flavour or a product more suited to a BBQ or dinner, according to a Molson Coor spokesperson.
Specific details were not disclosed, ahead of a launch event in the UK this evening.
Sectors: Beer & cider, Product launches
Companies: Molson Coors
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Product Launch – UK: Molson Coors' Carling Chrome
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