Molson Coors has injected some fresh impetus into its international brewing business, via three executive appointments.

Molson Coors said today (24 August) that it has appointed a new chief marketing officer, a new supply chain chief and a general counsel to its international beer business. The appointments highlight the brewer's ambition for the division, as it seeks to reduce exposure to sluggish beer demand in North America and the UK.

Torsten Kuenzlen, formerly president director of Coca-Cola Co’s Indonesia region, has joined as Molson Coors International's (MCI) new chief marketing officer. Lee Reichert, formerly a partner with Lathrop & Gage LLP, has joined as general counsel. Meanwhile, Celso White, formerly VP and general manager of PepsiCo's concentrate business in the Americas, has joined as MCI's chief supply chain officer.

"At Molson Coors, we are committed to accelerating our expansion into new markets and building up our capabilities," said MCI president, Kandy Anand. A spokesperson for Molson Coors told just-drinks that the three roles are new, "as this is a young, but growing business within Molson Coors".

[Story updated at 15:30 BST on 25/08/2011 to include comment from Molson Coors spokesperson]