Product Launch - ONLINE/UK: Moet Hennessy's Ardbeg Supernova 2014
Moet Hennessy's Ardbeg Supernova 2014
Moet Hennessy's Ardbeg Supernova 2014
Category - Spirits, whisky, Scotch, Islay, single malt, 55% abv
Available - From 12 September
Location - Online from Moet Hennessy Selection, and at “Ardbeg Embassies” - selected specialist retailers across the UK
Price - RRP of GBP124.99 (US$207) per 70cl bottle
Distribution - Moet Hennessy UK
Moet Hennessy has lined up the latest version of its Ardbeg Supernova single malt expression. This year's iteration, which follows the release of SN2010 four years ago, will coincide with the return to Earth next month of a vial of Ardbeg that has been stored on the International Space Station since 2011.
Earlier this month, Moet Hennessy's The Glenmorangie Co – which handles Ardbeg – reported double-digit rises in both sales and profits in the 12 months of 2013.
Part of a pioneering research experiment, a vial of Ardbeg will re-enter the earth’s atmosphere on Friday 12th September after nearly three years orbiting the globe aboard the International Space Station. For the first time, the expedition will allow scientists to decipher the impact gravity has on the whisky maturation process. Having blasted off from earth in 2011, the spirit, from the island of Islay in Scotland, has been on a galactic journey – one destined to change the whisky industry forever!
Specially designed for the mission, the vial of Ardbeg has been orbiting the earth’s atmosphere at 17,227 miles per hour, 15 times a day for 1,045 days. At the same time an identical vial has been housed in Warehouse 3 at the Ardbeg Distillery on Islay, acting as a control sample.
The first study of its kind, the two samples will shortly be reunited in a laboratory in Houston, Texas for an experiment researchers believe could change the future of whisky production. Scientists will compare the two samples, examining the interaction of the Ardbeg-crafted molecules with charred oak to document what differences occur between earth whisky and space whisky.
Dr Bill Lumsden, Ardbeg’s Director of Distilling and Whisky Creation, will lead the research, working alongside Ardbeg’s space partners – US-based space research company NanoRacks LLC.
Considered one of the leading innovators in the whisky industry, and a chemist by trade, Dr Lumsden explained: “Ardbeg is known for taking risks in its development of some of the most coveted whiskies in the world, so it is fitting that it is the first distillery ever in Space. We are now close to the end, close to finding answers to something previously unknown which is truly exciting.
“This is one small step for man but one giant leap for whisky, and the team hope to uncover how flavours develop in different gravitational conditions – findings which could revolutionise the whisky-making process.”
The vial of Ardbeg spirit will land back on solid ground in Kazakhstan aboard the Soyuz-U rocket on Friday 12th September, before being whisked away to Houston to begin the analysis of its Space odyssey. The final white paper with the full research findings will be published in 2015 once all testing is complete.
To celebrate Ardbeg’s journey – where no whisky has ever gone before – the distillery is releasing a new expression of their peatiest Single Malt: the sold out, highly sought-after Supernova. Fittingly named after a super bright explosion of a star, Ardbeg Supernova 2014 is bottled at 55% ABV and will go on sale on September 12, available from Ardbeg Embassies* and on Moët Hennessy Selection: www.moethennessy-selection.co.uk
Original source: Company Release
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