Moet Hennessy sells Montaudon to Champagne Alliance

Moet Hennessy sells Montaudon to Champagne Alliance

A subsidiary of the Champagne Alliance co-operative, Jacquart, is to acquire Montaudon Champagne from Moet Hennessy Louis Vuitton.

The transaction, the value of which has not been disclosed, concerns the brand, a production site and stocks but not Montaudon’s (grape) supply contracts. Montaudon posted total sales of EUR26m (US$34.3m) in 2009 and joined the Moet Hennessy group in 2008.

The purchase of Montaudon is expected to further Jacquart’s on-going strategy of developing a more upmarket offering and bolster a turnover forcasted to reach EUR75m this year. Champagne Alliance brings together 2,000 co-operatives, representing  2,400 hectares of vineyards.

The deal follows last month’s news that Rémy Cointreau is planning to sell its Champagne business, which includes the Piper-Heidsieck and Charles Heidsieck brands.