UK: Moet Hennessy rolls out illuminated Belvedere in UK
Click through to view Belvedere's illuminated bottle
The unit, which posted a healthy set of full-year results for 2012 earlier this year, said earlier this week that the 175cl bottle, pictured right, will target the high-end on-trade in the country. Released this month, the 175cl size variant will feature a single-use LED in waterproof plastic that will light up the bottle when switched on.
Although the bottle will also be available at selected off-trade outlets, retailing at around GBP84.99 (US$130.50), Moet Hennessy hopes the move will “strengthen Belvedere’s presence in the nightclub sector”.
The illuminated design was previously only available on bottle sizes three-litre and above.
Changing demographics, growing economies, increased disposable income and the rise in international and business travel have all contributed to the burgeoning travel retail sector....
Some interesting developments have been occuring within the Vodka category since the publication of our previous global market review of the category....
Is there a brand that has exerted a more profound influence on a drinks category than Absolut Vodka? Ben Cooper doubts it....
- Remy, dead cats and the power of China's new year
- Will Lucas Bols' IPO Bring Much-Needed Stability?
- Focus - Remy Cointreau's YTD Performance by Brand
- just the Facts - Top 20 US Beers by Value, Volume
- Price drops would damage our DNA - Remy Cointreau
- Moët Hennessy unveils first Travel Retail outlet
- Maxxium UK head to depart for Edrington role
- Diageo inks UK distribution deals
- Remy eases declines as China hints at recovery
- Diageo's United Spirits stays in red in YTD
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Edrington Group in Spirits (World)
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages