Moet Hennessy has launched a US digital marketing campaign for Glenmorangie as it readies the Scotch whisky brand's sponsorship of golf's 2014 Open Championship.

The push will feature an online video with golf stars including Nick Faldo and Tony Jacklin debating what they think are world's best golf holes, the wine and spirits arm of LVMH said yesterday (23 June). Consumers will be encouraged to compile their own lists and establish the 18 most 'Unnecessarily Well Made Golf Holes'.

Selected consumers will win a trip to the 2015 Open Championship, due to be held at St Andrews in Scotland.

Glenmorangie is the “official spirit” of the Open Championship, which this year will be held at Muirfield, also in Scotland. 

In January, Moet Hennessy appointed a permanent replacement to head up its Scotch whisky unit The Glenmorangie Company four months after the incumbent stepped down.

Expert analysis

Global Spirits Market: News and Events December 2013

Global Spirits Market: News and Events December 2013

The report provides a review of the latest news and key events in the global spirits market during December 2013. Summary Using this report, marketers will effectively gain an insight into the latest...read more