LVMH is to merge its Veuve Cliquot operation in India with its Moet-Hennessy India subsidiary. The decision means that the Veuve Cliquot national brand manager, Bruno Yvan, will be transferred to Richmonde Hong Kong.

Ashwin Deo, managing director of Moet-Hennessy India, said that similar measures were being taken by LVMH throughout the Asia-Pacific region.

"The parent company has taken a decision to merge the portfolios of Veuve Cliquot with Moet Hennessy India," Deo said. "Throughout the Asia-Pacific market, portfolios of these two companies have been merged. It is a business decision taken for better management of the Asia-Pacific business."

Veuve Cliquot will close its Mumbai office and its products will now be marketed through Moet-Hennessy India, a wholly-owned subsidiary Jas Hennessy and Moet & Chandon. Moet Hennessy India will absorb the remaining staff employed by Veuve Cliquot in India.