Moët Hennessy has created a 'members club' for its Belvedere vodka brand as part of a new marketing campaign across the UK.

Luxury Reborn offers both trade and consumers previews of film premiers, festivals, parties and events at bars and cities in the UK, the company said today (10 June).

The campaign will be supported by an online magazine and blog, and will launch initially in London, Edinburgh and Manchester.

To date, Luxury Reborn has signed up venues including: Hoxton Pony, Movida, Montgomery Place, Manchester's Cloud 23 and Edinburgh's Bramble and The Montpelier Group. 

The online publication will feature Belvedere cocktails and activities tied in to featured bars, as well as editorial on events.

Luxury Reborn will host a "demolition" party in London in mid-June. The 'Portraits of a Palace' event in Shoreditch, will recreate the days of the Belvedere Palace in Poland, with the venue designed to replicate the original palace. At the end of the night, partygoers will be invited to "demolish the set and take their piece of history home with them".

Moët Hennessy is a part of French luxury goods froup LVMH.