FRANCE: Moët Hennessy unveils Belvedere IX

By just-drinks.com editorial team | 21 July 2009

Moët Hennessy has unveiled a new 'premium' spirit under its Belvedere vodka brand designed for nightclubs and 'high-end' members bars.

IX, (pronounced one-X), will launch in the UK, US, Canada, UK, France, Singapore and Australia this year, the company said today (21 July).

The spirit contains ginseng, guarana, acai, ginger, jasmine, eucalyptus, three-cinnamon, black cherry and sweet almond. It has an ABV of 50% and is available in 700ml with an RSP of GBP50 (US$82) and magnums of 1.5L.

Charles Gibb, president millennium, the vodka and rum division of Moët Hennessy, said: "With the introduction of Belvedere IX, we have created a new style of vodka. With its distinctive packaging and taste specifically developed to capture the excitement of the night."

The packaging, co-designed by graffitist Andre Saraiva, features a 'tagged' glossy black Belvedere bottle with 'electric pink' graffiti, depicting Belvedere's trademark palace and trees.

Last month Moët Hennessy created a 'members club' for its Belvedere vodka brand as part of a new marketing campaign across the UK.

Luxury Reborn offers both trade and consumers previews of film premiers, festivals, parties and events at bars and cities in the UK.

Sectors: Spirits

Companies: Belvedere