Moët Hennessy has strengthened its presence in Russia with the creation of a joint venture with its local distributor Whitehall.

Moët Hennessy, the wine and spirits arm of LVMH, has deepened its ties with Whitehall, which has handled Hennessy Cognac, as well as Dom Pérignon and Moët & Chandon Champagnes since 1994.

Whitehall president and CEO Dr Mark Kaoufman will head the venture, to be named Moët Hennessy Whitehall Rus.

"The joint venture will reinforce the position of already well-established Moët Hennessy brands and accelerate the development of brands such as Glenmorangie single malt and wines from the New World," Moët Hennessy told just-drinks today (10 July).