US: Moët Hennessey hit by 'luxury vodka' lawsuit

By | 3 May 2007

Moët Hennessey USA has been hit by a lawsuit over its Chopin vodka brand.

The US arm of the French company advertises the vodka in the country as 'The World's Only Luxury Potato Vodka'. But late last week, Texas-based Zodiac Spirits filed a suit against Moët Hennessey in Michigan, claiming false and misleading advertising.

Zodiac claims that its namesake vodka brand has been marketed as a 'Luxury Potato Vodka' since 1999.

"Moët Hennessey is a major force in the distilled spirits marketing industry," Zodiac said. "They have aggressively marketed their Chopin Vodka brand, and in doing so continue to falsely make the claim that Chopin is 'The World's Only Luxury Potato Vodka'. Zodiac directly competes with Chopin both at retail and in licensed establishments in a number of markets.

"After Chopin's refusal to honour Zodiac's request that it cease making this false claim, we feel that our only alternative now is to turn to the courts to prevent Chopin from further benefiting and causing additional confusion through these misleading advertising and marketing tactics."

No-one was available for comment at Moët Hennessey USA when contacted today (3 May).

Sectors: Spirits

View next/previous articles

Currently reading -

US: Moët Hennessey hit by 'luxury vodka' lawsuit

There are currently no comments on this article

Be the first to comment on this article

Related articles

GLOBAL: Maxxium posts record mid-year results

Maxxium Worldwide has reported record sales in its mid year results.

SLOVENIA: Russian Standard enters Slovenian market

Russian Standard Vodka is taking its vodka brands to Slovenia.

US: Diageo signs up Sean 'Diddy' Combs for Ciroc

Diageo has formed a partnership with hip hop rap artist, producer and mogul Sean 'Diddy' Combs for its Ciroc vodka brand.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page