FRANCE: Moët et Chandon puts vines up for sale
Moët et Chandon has put 15 hectares of champagne vines up for sale in the departement of L'Aisne, where it has a total of 150 hectares. At the same time, the Champagne house is planning to acquire new plots in the departement of Marne to increase production of its prestigious Dom Pérignon brand.
The sale price for the vines has been set at €650,000 per hectare. The 15 or so small holders who rent and cultivate the vines for Moët et Chandon will have first refusal on buying the land during a two-month period.
The 15 hectares in question only produce the pinot meunier, whereas Moët et Chandon is looking to have greater provision of the two other Champagne varietals, Chardonnay and pinot noir - both of which are used in the production of Dom Pérignon.
Moët et Chandon, which sells 26m bottles of Champagne annually, owns 1,000 hectares of vineyards in total and is also supplied from an additional 2,500 hectares.
Available from just-drinks' research store now is the "Global market review of Champagne." The review not only looks at markets around the world, but also gives profiles of the main players in the sec...
- Interview - Beam Suntory's EMEA president
- Beckham, Diageo and the Allure of the VIP Pop-Up
- Interview - William Grant & Sons
- What do A-B InBev results mean for SABMiller deal?
- Interview - Beam Suntory's EMEA head - part II
- Diageo, Beckham launch VIP pop-up for Haig Club
- Diageo reveals US$400m Tequila investment
- Pinnacle Vodka, Skinnygirl roll out on ice
- Diageo completes Don Julio, Bushmills swap deal
- Beam Suntory strikes new Baltics tie-up
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Beam Suntory Inc. - Strategy and SWOT Report
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Spirits and RTDs, 2014 and the future