US: Moët & Chandon launches new packaging

By just-drinks.com editorial team | 30 September 2002

Moët & Chandon has introduced new packaging and labeling for its range of wines in the US market. "All wines in the Moët & Chandon portfolio have received a packaging upgrade consistent with our new product segmentation. The redesign reinforces brand identity through consistency of graphics," said Aura Reinhardt, vice president of communications.  "Our goal is to increase differentiation between the White Star and Brut Impérial brands and to fine-tune the upscale orientation of the vintages," continued Reinhardt. 

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Moët & Chandon has introduced new packaging and labeling for its range of wines in the US market. "All wines in the Moët & Chandon portfolio have received a packaging upgrade consistent with our new product segmentation. The redesign reinforces brand identity through consistency of graphics," said Aura Reinhardt, vice president of communications.  "Our goal is to increase differentiation between the White Star and Brut Impérial brands and to fine-tune the upscale orientation of the vintages," continued Reinhardt. 

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page