UK: Minute Maid range launches in the UK
Minute Maid 100% Pure Squeezed Juices, newly created by Coca-Cola Great Britain especially for British consumers, go on sale nationally this week as the first major launch under the Minute Maid brand.
The new range of not-from-concentrate Minute Maid 100% Pure Squeezed Juices will be Smooth Orange, Orange with Juicy Bits, and Smooth Orange Juice and Raspberry with added Zinc. Both the Smooth Orange and Orange with Juicy Bits variants will also be offered with multivitamins.
One 150ml serving of Minute Maid 100% Pure Squeezed Juice counts as one portion of your '5-a-day'. Vitamins B and E are provided in Minute Maid 100% Pure Squeezed Orange Juice with Multivitamins.
All Minute Maid 100% Pure Squeezed Juices, which are distributed by Coca-Cola Enterprises, are packaged in a new proprietary design one litre PET carafe which has been created for the brand in grocery outlets and convenience stores with chiller cabinets.
In a statement, Norman Brodie, marketing director at Coca-Cola Enterprises, said: "Our aim is to extend our product choice for consumers. We are bringing out new products that are not only great-tasting but make it easy to contribute to a healthy balanced diet. The Minute Maid juice range is a great tasting way to start the day, and fortified drinks make it easier to top up on vitamins and minerals that are so important to good health.
"We plan to unlock the potential of the rapidly growing juice and juice drinks sector. This is the first range planned under the Minute Maid brand and we are looking forward to announcing further innovation in the near future".
The Minute Maid 100% Pure Squeezed Juices will have suggested retail prices of GBP1.69 for non-fortified and GBP1.99 for fortified.
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