FRANCE: Minister calls for fewer French wine bodies
French Agriculture minister Bruno Le Maire has called for fewer wine trade bodies in France to help simplify the sector's image on the world stage.
Le Maire, speaking in Paris this week, said there should be only one trade body per production region for wines with a geographical indication. This would cut the existing number from 26 to 10.
"It's been talked about for years without anything being done. The time for discussions is over, it's time to decide," Le Maire said, ahead of an upcoming parliamentary debate on a bill to modernise France's farming sector.
The minister also touched on the creation of a development fund, financed by the trade and focused on promoting French wines abroad.
"There are considerable prospects and significant outlets on the export front. It's knowing how to take advantage of them and getting into a position to seize the market opportunities on offer."
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