Sales of mineral and pure drinking water have increased tremendously in the United Arab Emirates. Masafi Mineral Water and Jeema Mineral Water both posted high growth rates and soaring export levels in this fast growing segment of the UAE's beverage industry.

Masafi's Ashraf Abushady reported in Arab media that the company's exports grew 10% last year and will reach 15% this year, with a UAE market share of over 40%, according to the company.

Competitor Jeema recorded profits of £799,000 in 2003, double from 2002. The company partly achieved the higher numbers through a 100% increase in exports to most Gulf nations and Africa. For its part, Oasis Water - which was the first to domestically produce 5-gallon bottled waters - claims that 40% of UAE residents consume Oasis bottled water everyday.