JAPAN: Mineral water consumption up 10%
Consumption per capita of mineral water in Japan was up 10% in 2001, according to industry data. The average Japanese drank 8.9 litres of mineral water in 1999, a relatively low figure for a developed market. By comparison Italians consumed 138 litres and France 130.1 litres. But in 2001 the Japanese consumption per person was up to 9.81 litres.
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