US: MillerCoors to lose 200 staff in restructure

By | 22 October 2013

MillerCoors says it has seen challenges in recent years

MillerCoors says it has seen challenges in recent years

MillerCoors has announced a shake-up of its workforce which will include 200 workers leaving the group.

The Chicago-headquartered brewer, a JV between Molson Coors and SABMiller, said that, on top of the 200 employees affected, another 160 “open salaried positions” will be cut. In an announcement to employees, seen by just-drinks, CEO Tom Long said that the aim of the restructure is to “reduce costs, drive accountability, improve execution and increase speed to market”.

Long said: "Simply put, our fixed cost base is too high and our organisational structure is too complex."

He pointed to “challenges” over the past five years, which have seen the industry and MillerCoors lose “significant” volume, caused by the "rapid change" in the US beer industry.

“We’ve made solid progress navigating those challenges in the short-term, and now we need to better position our organisation and our brands for the future,” the memo added. 

Long said the group will "revitalise flagship brands, capture Above Premium growth, simplify our Economy portfolio". 

In August, MillerCoors reported a 4% drop in first-half net profits, off the back of flat sales and a 4% decline in volumes.

Expert analysis

Beer Wholesaling in the US - Industry Risk Rating Report

This industry comprises establishments primarily engaged in wholesaling beer, ale, porter, and other fermented malt beverages.

Sectors: Beer & cider, HR – personnel

Companies: SABMiller, Molson Coors

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